What is Your Business Value Proposition and Does it Set You Apart?
Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services...
Our Chief Astonishment Officer Kelley Troia was featured on Rockstar CMO Podcast
What is Rockstar CMO AdvisorsRockstar CMO Advisors (RCA) provides consulting advisory services and fractional marketing leadership to B2B marketing leaders. They share what they’ve learned backstage and in front of a live audience during their many marketing tours....
Event Production in San Antonio – Go Well Beyond The Alamo
San Antonio Event ProductionSan Antonio, Texas is a burgeoning location for conferences and events. With an international airport, a plethora of large hotel accommodations, and a state of the art conference center; San Antonio is well poised for consideration as...
Why Invest in a Sports Marketing Sponsorship?
Sports Marketing Sponsorship + ClandestineSponsoring a sporting event, team, or franchise is no small investment. Sports activation & sponsorship is continuing to grow in popularity along with its return on investment (ROI). We have key observations & learned...
Austin Event Planning & Production
Our approach to event production always begins with an understanding of our client's goals & expectations. What we want to do, is directly link those goals & expectations to an event filled with experiences that are authentic to the client & the location....
Clandestine Events Brand/Strategic Planning 2023
This past week our entire team descended on Tybee Island, off the coast of Savannah, Georgia, for a 3 day planning session. We were joined by our close business partners, Prevailing Path. With 8 brilliant minds on site to brainstorm, ideate, and strategize - there was...
IndyCar Meets Music City 2022
The first weekend of August brought IndyCar back to Nashville for another thilling race through the downtown streets. It really is amazing to watch all the IndyCars race over the Korean Vets Bridge and take the various tight turns along the way. I'm sure locals aren't...
Bourbon & Barbeque in Louisville
I got the call on a Sunday. My friend Grace Fitzmorris & I hadn't spoken in quite some time. She was working on a brand new BBL "Bourbon Barbeque Louisville" event that was consuming her time and I was on my way to Nashville for the upcoming IndyCar race...
The Long Beach Boardwalk #Experience… My Happy Place
A month of my summer, for the past few years, is all about my Long Beach, NY boardwalk experience.It’s not about a plan, or trying something new, or luxury… it’s about how being here, doing what I do every August, and how it makes me feel. It's about what this...
A Day In the Life of An Event Planner
"Oh, you're an event planner? What a fun job!"To which anyone who knows what it's really like to be an event planner takes a deep breath and just says "yep" while screaming inside "IF YOU ONLY KNEW..." What is it REALLY like to be an event planner? A great planner is...
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