The Backstory

Where we came from informs how we work.

Most event planners come from hospitality. We came from corporate. That’s the whole difference.

Before Clandestine, Kelley spent eight years running Marketing Operations at Walmart and Whole Foods. Planning at scale, protecting brand, accounting for every dollar, running operations across a hundred moving parts. That’s where the systems thinking came from. The events came after.

Before Walmart and Whole Foods, she was a DJ and audio producer. That’s the other half of the DNA. A room’s energy is engineered, not accidental. You don’t hope people have a good time. You design the conditions for it and sequence the night so it can’t fail.

That combination — corporate discipline and audio producer’s ear — is why we get hired by companies whose reputations depend on how the evening lands.

What We Produce

High-stakes rooms for people who can’t afford a bad one.

Executive offsites. Board dinners. Sales kickoffs. Sponsor activations for the NBA and Formula 1. Physician dinner programs for pharma. Investor weekends for founders. The common thread: somebody’s name is on the outcome, and it can’t go wrong.

We’ve produced for the NBA All-Star Weekend, Formula 1, Aramco, LVMH, Google, Gainbridge, IndyCar, Open Society, Teleflex, Orano, Hyosung, Delta Dental, Root Insurance, Chicago Faucets, Barrigel, and Woflow. Fortune 500s and boutique scale-ups. Engagements from $75K to $1M+. What they have in common is the stakes, not the size.

“There has never been a curved ball that this team cannot catch.” Richard, Senior Manager — NBA
What We Believe

Four things we won’t budge on.

  1. 01

    Hospitality is the medium, not the point. The point is whether the trust got built, the deal got closed, the team got aligned, the investor said yes.

  2. 02

    “On time and on budget” is table stakes, not a value proposition. Anyone can book a venue. We engineer what happens inside it.

  3. 03

    Details are proof, not garnish. The napkin fold, the seating order, the way the room smells when guests walk in — those are the evidence that someone thought about the guest before the guest arrived.

  4. 04

    Good events aren’t loud. They’re legible. Guests can tell when someone cared about how the evening worked. They can also tell when no one did.

The Team

Three of us. Full-time on every engagement.

A tight core. Experienced specialists brought in when the scope demands it. No pitch-and-pass. You get the people who built the concept, from first call through strike.

Kelley Troia, Founder

Kelley Troia

Founder

14 years in high-stakes event production. Leads strategy, design, and the client relationship on every engagement. Before Clandestine, eight years in Marketing Operations at Walmart and Whole Foods — where the discipline came from. DJ and audio producer before that. Based in New Orleans and Austin.

Chrisy Hurst, Lead Producer

Chrisy Hurst

Lead Producer + Operations

Kelley designs the systems. Chrisy runs them. Process implementation, execution, and on-the-ground logistics — if it has a timeline, a vendor list, or a seating chart, she’s already three steps ahead. The reason nothing falls through.

Steve Carnes, Innovation + Infrastructure

Steve Carnes

The Fixer

We call him Magruber. There’s nothing he can’t find, fix, or improvise on the fly. The one you want on-site when the venue says no, the shipment’s lost, or the backup plan needs its own backup plan.

Recognized In

Press & publications.

Forbes — 9 Best Food Tours

Condé Nast Traveler — How to Celebrate Mardi Gras

Robb Report — Best Over-the-Top Mardi Gras Package

BizBash — Event Experience Award Finalists

The Standard UK — How to Do The Big Easy Like a Local

Canvas Rebel, TravelPulse, US Airways Magazine

Rockstar CMO + Future of Content Marketing (Kelley interviews)

The Tiny Marketing Podcast — The 20-Minute Event Rule

Let's find out if
we're the right fit.

Tell us what you're producing. We'll tell you if we can help — and if not, we'll point you to someone who can.

Book the Call

or email kelley@clandestine-events.com