Clandestine Events — corporate event production, aerialist performance at The Orpheum Theatre

New Orleans • Austin • Nationwide

Executives make
million-dollar decisions
in rooms we design.

When the stakes are this high, the room can't just look right. It has to work perfectly. Boutique team, enterprise execution. Event production for the NBA, Formula 1, Aramco, LVMH, and Google. 14 years, zero reputational incidents.

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Not ready to talk? Read the Executive's Guide

Selected clients
NBA IndyCar Aramco LVMH Google Gainbridge Root Insurance Delta Dental Orano Hyosung Chicago Faucets Woflow

Our recent production:  NBA All-Star 2026, Los Angeles

Kelley Troia, Founder, Clandestine Events + Experiences
Founder

Kelley Troia. Fourteen years producing the rooms where reputations land.

Twenty years in corporate retail before Clandestine. Eight of them running marketing operations at Walmart and Whole Foods. That's where the discipline came from. Full bio.

NBA  ·  Formula 1  ·  Google  ·  LVMH  ·  Aramco  ·  Gainbridge

Why us

The difference between a good event and the one they won't shut up about.

We come from corporate, not catering. Before Clandestine, our founder spent 20 years in corporate retail. Eight of those running marketing operations at Walmart and Whole Foods. Process, infrastructure, and accountability are in the DNA. That's why brands in sports, energy, tech, data infrastructure, real estate, and luxury trust us with the rooms that matter most.

Most agencies hand you a mood board and a vendor list. We hand you a room that makes your CEO look like a genius and your guests feel like the evening was designed specifically for them.

We don't do templates. Every event starts with four questions about your brand, your guests, your city, and what would make everyone else's version look lazy by comparison. Then we build something that could only exist for you, in that room, on that night.

14
Years producing high-stakes events. NBA, Formula 1, Aramco, LVMH, Google, Gainbridge. Multi-year partner with the NBA.
4
Questions we ask before anything gets designed. Client. Guests. Place. Then: how do we push it beyond what everyone else would do?
1
Team. Lean and ours. A tight core of three — Kelley, Steve, Chrisy — on every engagement. Vetted specialists brought in when the scope demands it. No pitch-and-pass. No B-team. No surprises on site.
Hyosung Innovue brand launch — feather column installation, illuminated logo hallway NBA All-Star champagne wall — star logo installation with champagne service Barrigel physician dinner — overhead table with vinyl record chargers, San Diego

Our process

Before anything gets designed,
we ask four questions.

01

The Client

What do we think of when we think of you? Your brand, your culture, your standards. The room has to feel like it belongs to you.

02

The Guests

Who are the highest-value people in the room? What does a great night look like specifically for them?

03

The Place

What about this event could only happen here, with this specific community, through these specific relationships?

04

The Beyond

How do we take the answer to the first three questions and push it beyond what everyone else would do?

From the field

Don't take our word for it.
See the rooms.

Gainbridge IndyCar activation Nashville — live band, aerial performers, branded venue, overhead view Gainbridge — IndyCar Nashville Event design detail — gold record centerpiece, white florals, Music City Nashville Design detail — Nashville Live art activation — graffiti artists painting full-scale F1 car, Gainbridge, Miami Grand Prix Live art — F1 Miami Corporate physician dinner — Barrigel, The Tobin Center, San Antonio, branded AV staging Corporate dinner — San Antonio NBA All-Star event production — rooftop installation with city skyline at sunset NBA All-Star — Rooftop Private courtyard dinner — candelabras, masquerade place settings, fountain, New Orleans Private dinner — New Orleans Aramco Formula 1 corporate hospitality lounge Aramco — F1 Hospitality Gainbridge IndyCar brand activation stage production Gainbridge — Stage Production New Orleans Jazz Fest courtyard dinner production Jazz Fest — Courtyard Red florals and event design detail, Nashville Design detail — Red florals Branded menu detail — custom printed dinner program, New Orleans Branded menu — New Orleans Formula 1 Miami race track trackside hospitality F1 — Trackside

Photos from actual Clandestine productions. No stock. No staging.

What we produce

Not every event needs us.
The high-stakes ones do.

We produce events where the room is the strategy, not the afterthought. Where the wrong caterer, the wrong lighting, the wrong energy in the first five minutes costs you something real.

01

Corporate hospitality at scale

VVIP activations at F1, NBA All-Star, IndyCar. Side-stage artist access. Private performances. Bottle-service lounges built in 48 hours. The kind of access that exists before the ask is made.

02

Groundbreakings & milestone events

Facility launches with elected officials and national press. Construction-site logistics. AV staging for 400+ guests. 125th anniversary rebrands for Fortune Global 500 companies. When the Governor is in the room, the production has to be flawless.

03

National sales meetings

Multi-day programs for 100-500 attendees. Foundry tours, team outings, branded receptions, and breakout sessions that don't feel like breakout sessions. When your sales team flies in from 40 cities, the experience better earn the flight.

04

Executive retreats & off-sites

Venue strategy, facilitator sourcing, dining, day flow, evening programming. Weather contingencies. Quiet spaces for private conversations. The hospitality moments between sessions that build the relationships the agenda can't.

From the field

The work nobody sees is
the work that matters most.

Access

F1 Austin — Side-Stage with Billy Joel and The Chainsmokers

A title sponsor came to us during F1 at COTA with a clear ask and almost no time: they didn't want another corporate hospitality dinner. They wanted a night their VVIPs would talk about for years.

We built them a private graffiti artist doing original pieces inside the paddock suite. Side-stage access to Billy Joel. A dedicated bar and private viewing area. Direct backstage access. Then a front-row table for The Chainsmokers to close the night.

Everything on brand. Everything handled in under a week.

This wasn't luck. This was logistics + relationships + taste working at full speed.

Crisis management

The NBA Champagne Wall

Large sports organization. High-stakes event. A custom champagne wall designed in the shape of the All-Star logo arrived installed upside down. Right on the point of the star. Hours before showtime.

We triaged a solution. Put it right side up, matched the paint, and spent all day carefully fixing it. The next morning, the day of the event, the paint was dry and you couldn't tell anything had happened to it. Problem solved.

Guests never knew anything went wrong. The brand team looked like heroes.

The best operators are defined by what their guests never knew happened.

Brand launch

Hyosung Innovue — a Rebrand Unveiling That Changed the Relationship

A global manufacturing company was unveiling a new brand identity to 200 international guests during a major industry conference in New Orleans. The event had to compete with every other activation in the city that night and win.

We designed a multi-phase evening at The Civic Theatre. Signature cocktails on arrival. A custom feather wall with neon branding for the photo moment. Then the brand presentation. Then the curtains lifted to reveal a live aerialist performance backed by a Jazz trio, pulling guests into a speakeasy lounge with café au lait and beignets.

110% attendance. Guests skipped competing events to stay. The company's President was so impressed he immediately commissioned Clandestine for future events.

The best proof of work isn't a testimonial. It's a client who hires you again before the night is over.
Formula 1 COTA track — main straight with Aramco branding and timing tower, Austin

From the people who hired us

"They blew the effing doors off. Supreme client service, backed up with edgy creative, solid event management and a great sense of humor. There is not a curved ball they cannot catch."

Richard Weston-Smith • Teleflex

"With an abbreviated planning window they created unique and custom ideas, managed all vendor logistics, helped keep us to the agreed-upon budget and were extremely adaptable when needing to problem solve."

Gioia Shames • NBA

"With less than a week to finish planning a corporate retreat in New Orleans, she listened closely to my requirements, put together a custom plan and went to work. These people know what they are doing and they are the best at it."

Jennifer Ouano • Pacific Content

Hand-rolled cigar experience — live artisan, corporate hospitality activation NBA All-Star event — overhead view of 500+ guests, blue lighting, branded installations

Common questions

Before you ask.
We already thought about it.

How much does a high-stakes corporate event cost?

Our engagements typically range from $75K to $1M+ depending on scope, venue complexity, guest count, and market. Most fall between $150K and $350K. We treat every budget with the same fiscal discipline regardless of size. The discovery call is where we determine whether the scope and the budget align.

What happens before a discovery call?

We send a short intake questionnaire before the call so we can show up prepared, not with a blank whiteboard. It covers your event, your audience, your timeline, and what success looks like. That way our calls are working sessions, not introductory small talk.

What's the difference between an event planner and an event producer?

An event planner coordinates logistics. An event producer owns the outcome. We design the room, the flow, the timing, the contingencies, and the moments guests will talk about afterward. Planning is one part of what we do. Producing is all of it.

Do you only work in sports and entertainment?

No. Our client roster includes the NBA and F1 because those are marquee names people recognize. But we produce just as often for energy companies, tech infrastructure firms, medical device manufacturers, real estate developers, and industrial manufacturers. If the event is high-stakes and the person commissioning it is personally accountable for the outcome, we're the right call.

I'm not ready for a call. Where do I start?

Read From Mundane to Holy Shit, our executive guide to producing events people actually remember. It includes an audit you can run on your own brief before you talk to anyone.

Next step

Let's find out if
we're the right fit.

A 30-minute discovery call. You tell us what you're building, we'll tell you if we're the right team to build it. No pitch deck. No templates. Just a real conversation about whether this is the right match.

Book the Call

or email kelley@clandestine-events.com