Hyosung Innovue VIP Rebranding Launch Event in New Orleans
During the International ATM Conference, Clandestine Events produced an exclusive, invite-only VIP experience in New Orleans to unveil Hyosung Innovue’s corporate rebrand. Designed for regional, national, and international executives, the event created a refined environment for brand storytelling, executive engagement, and meaningful connection—distinctly separate from the convention floor.
Project Snapshot
- Client: Hyosung Innovue
- Event Type: VIP Brand Launch & Corporate Networking Event
- Location: New Orleans, Louisiana
- Venue: The Civic Theatre
- Event Date: February 2023
- Attendees: Regional, national, and international executives
- Focus: Corporate rebrand launch, executive engagement, relationship-building
Objectives & Challenges
Hyosung Innovue needed to introduce its corporate rebrand in a way that felt elevated, credible, and intentional for a high-level executive audience.
The primary challenges included:
- Launching the rebrand outside the noise of the conference environment
- Creating meaningful networking opportunities for executives with limited time
- Differentiating the event from numerous competing conference activations
- Delivering a premium experience that aligned with leadership expectations
Our Approach
Brand Storytelling Through Environment & Experience
Clandestine Events designed an immersive evening that translated Hyosung Innovue’s brand philosophy—“Human Experience Elevated”—into a physical, sensory-driven experience. Every element reinforced sophistication, confidence, and hospitality while remaining grounded in authentic New Orleans culture.
Arrival & First Impressions
Guests were welcomed at The Civic Theatre with a custom-designed entrance moment and signature cocktail experience. Branded visual elements and interactive photo moments subtly reinforced the rebrand while encouraging organic engagement upon arrival.
Culinary & Cultural Integration
An elevated interpretation of local New Orleans cuisine, curated by 12 Seasons Catering, provided a strong sense of place while maintaining a smooth event flow that supported conversation and connection.
The Brand Reveal Moment
Following a formal brand presentation, the event transitioned into a dramatic reveal featuring live performance elements and music. Guests were then guided into a speakeasy-style lounge environment complete with café au lait and beignets, creating an intimate atmosphere for executive conversation and relationship-building.
Results & Impact
110% Attendance Rate
Despite multiple competing conference activations across New Orleans, guests chose to attend and remain engaged throughout the event.
High Executive Engagement
The experience removed the friction of the traditional conference setting, enabling deeper conversations and stronger executive relationships.
Immediate Leadership Buy-In
Hyosung Innovue’s President was so impressed by the outcome that Clandestine Events was immediately commissioned to begin sourcing venues for a future multi-day immersive conference experience.
Key Strengths of This Event
- Seamless execution for a high-stakes corporate rebrand
- Clear translation of brand values into a physical experience
- Elevated hospitality designed specifically for executive audiences
- Strategic use of local culture without gimmicks
- Strong ROI in engagement, perception, and future work secured
Ready to create a corporate experience that truly connects with your audience?
If you haven’t revisited how your brand shows up in real-world experiences, it may be worth taking a closer look. A thoughtfully designed event can quietly shape perception and long-term engagement.
FAQ
What types of corporate events does Clandestine Events produce?
We design and produce executive-level brand experiences, corporate retreats, rebrands, and VIP events for enterprise organizations.
Can you produce events during major conferences?
Yes. Many of our clients host off-site experiences alongside large conferences to create focus, exclusivity, and higher-quality engagement.
Do you manage creative direction and production?
We oversee strategy, creative direction, vendor coordination, production, and on-site execution.
Where do you produce events?
We produce corporate events across the U.S.