by Ted Rubin | Nov 21, 2022 | Business Archives
Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services...
by Ted Rubin | Aug 16, 2022 | Clandestine Events
A month of my summer, for the past few years, is all about my Long Beach, NY boardwalk experience. It’s not about a plan, or trying something new, or luxury… it’s about how being here, doing what I do every August, and how it makes me feel. It’s about what this...
by Ted Rubin | Jul 25, 2022 | Clandestine Events
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
